The A.A.S. degree in Journalism and Media Writing is designed to prepare the graduate for an entry-level position in fields that require strong writing, editing, reporting and graphic design skills in a global, interactive, multi-media environment. The program also provides a solid platform for transfer to four-year programs specializing in the areas of mass media, print journalism, public relations, advertising, professional non-fiction writing and other fields that demand a communications skill set appropriate for the Information Age.
This program provides the student the opportunity to:
- Develop competency in the writing, editing, and design skills required for careers in a text-driven, graphically rich, interactive, multi-media environment.
- Develop competency in the research and organizational skills necessary to produce materials for a wide variety of mass media environments.
- Advance and excel as a transfer student to four-year programs specializing in the areas of mass media.
- Increase and enhance her/his competency, discernment, and standard of criticism as a media consumer in the new Information Age.
The graduate of this program is able to:
- Identify topics of interest for a global, interactive mass media market.
- Research topics and data from diverse sources and make distinctions based upon levels of credibility.
- Initiate contact with interview subjects, prepare to conduct a professional interview, establish and maintain rapport, and obtain information useful and marketable to media and/or institutional audiences.
- Compose news and other media-related content appropriate for delivery via a variety of major media vehicles.
- Write feature-length articles utilizing a variety of creative styles for a wide range of media outlets, including print, broadcast, and web-based publications.
- Produce lively, attention-getting advertising copy conducive to a design concept for delivery via print, television, radio and web-based outlets.
- Utilize the prevailing technology and an understanding of media convergence to incorporate elements of written copy, graphic design and/or audio and video script into professional media productions.
- Demonstrate media literacy by articulating the rights and responsibilities of professional media people, evaluating information as critical media consumers, and incorporating information into the decision-making processes necessary to participate in a democratic society and its economic, civil, political, and educational institutions.