On-Line: Principles of Marketing

Course Number:ZOLNE2G01
Begin Date:2022-05-18
End Date:2022-07-08
Days/Times:null Anytime, Day or Night
Number of Sessions:12
Description:(45 contact hours) In this course, you'll become familiar with the role of marketing in business as well as the process of market analysis and planning. Businesses want us to spend our money. So, every day, whether we realize it or not, advertising companies target us. You can't escape advertisements-they're everywhere. We encounter pop-up windows while surfing the Internet, commercials while watching the Super Bowl, and telemarketing calls while eating dinner. Marketing is a widespread element in our society and one way or another, in one form or another, it reaches every person. Surprisingly, the essence of marketing isn't products and services. Nor is it about selling. It's also not about profits or beating competition. It's all about companies creating and developing relationships with their customers. Effective marketing efforts build a bond between customers and sellers, causing customers to grow loyal to companies. Ads that do their job cause customers to trust the companies from which they buy products and services. By the end of this course, armed with an insider's understanding of the purpose of marketing and some critical new skills, you'll know how to analyze buyers, markets, and products to develop an effective marketing plan. This course includes all required textbooks and access to expert instructors who can be reached by phone or e-mail. Requirements: Microsoft Windows XP or 2000, Microsoft Office 2003 (Student and Teacher Edition, Standard Edition, Small Business Edition, or Professional Edition are all acceptable), Internet access, e-mail, the Macromedia Flash Player, the Macromedia Shockwave Player, Apple QuickTime, and the Internet Explorer, Netscape, or Firefox Web browser.
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