LCCC

On-Line: Small Business Marketing on a Shoestring

Course Number:ZOLNE2G01
CEUs:2.4
Begin Date:2018-01-16
End Date:2018-03-08
Days/Times:null Anytime, Day or Night
Number of Sessions:12
Tuition:$135.00
Location:On-Line
Description:When it comes to marketing for a small business, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet. As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. In addition, you'll find out how to generate the referrals that are key to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! Requirements: Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking “Get Adobe Flash Player” and “Get Adobe Reader”).
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